We live in the age of optimization. Every moment is measured, every experience algorithmically curated for maximum engagement. The digital world promised us connection but has so far delivered isolation. It promised efficiency but delivered exhaustion. It gave us convenience but quietly took something human away.
This impacts hospitality. Our industry thrives on creating meaningful moments that feel human rather than processed, but they’re not a given. Hoteliers need support from technology that empowers rather than consumes – and that’s what we’re building at YCS.
In the wake of our Series D funding round, I want to talk less about the numbers and more about what they can help us achieve. Because in this age of optimization, hospitality can be the catalyst that rewires how we experience our world.
